WBLS, in particular, was borne out of the era of the civil rights struggle and black power self-determination. Martin Luther King, whose Southern Christian Leadership Conference offices were in the same building as his station, would have the microphone passed from a studio window up to his office window, so he could announce the latest march or rally to the Atlanta audience.
As program director for BLS, his music mix was eclectic, yet approachable to the point where the station regularly sat atop the ratings charts as number one, in the number one radio market in the country.
In the early s, WBLS continued to rule New York radio, and Inner City Broadcasting added stations in other markets across the country, but, like the champion boxer who never got knocked down until the first time he really gets socked by a hard left, the station encountered an emerging New York City sound that tested its jaw: Hip Hop.
While the majority of the deejays and emcees who created the booming beats and rhymes of hip-hop from the streets of the Harlem, the Bronx, Queens, and Brooklyn were devotees of WBLS and its style, the station did not return the loyalty.
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